Readership Profile

Sex
32% male
68% female

Age
5% under 35
30% 35-54
30% 55-64
35% 65 and older
58 yrs. old average age

Marital status
63% married
17% single
18% widowed/divorced

Residence
70% own single-family home
40% own condo/co-op
14% rent home
47% have two or more residences
10% have three or more residences
$330,750 average home value

Adults in the household
17% one
63% two
20% three or more
average number of adults 2

Children in the household
76% none
10% one
8% two
3% three or more
35% 65 and older
average number of children 0.2

Occupation of readers
18% company owner/partner
13% company ceo/pres./other top management
12% professional/technical
7% sales
5% Physicians
13% other
34% retired

Education
39% college graduate
41% post-graduate work/degree

Length of time reading Gulfscapes Magazine
10% less than one year
30% one to three years
27% four to six years
33% more than six years
average years 6

Gulfscapes Magazine issues read out of the last four
85% all four
6% three
1% two
1% one
4% none
3% haven’t received four issues yet
92% regular readers (read three or more of last four)

Time spent reading Gulfscapes Magazine
14% less than 30 minutes
38% one to two hours
38% four to six years
7% two-plus to three hours
1% three-plus to four hours
2% more than four hours
average time 1 hour, 2 minutes

How long readers keep Gulfscapes Magazine
11% less than a month
29% one to two months
29% three to five months
14% six to 11 months
10% more than a year
57% save three months or longer
7% indefinitely

Likelihood of continuing to subscribe to Gulfscapes Magazine
4% probably will not continue
4% almost certain not to continue
92% will definitely/probably renew

Actions taken as a result of reading Gulfscapes Magazine
78% visiting a specific restaurant
54% visited a specific store
48% saved an article
39% saved an ad
25% attended advertised event
92% took one or more action

Purchase Patterns
93% have purchased fashion and accessories in the past 12 months
74% have purchased fine jewelry or watches in the past 12 months
86% have purchased furniture in the past 12 months
56% will redecorate or remodel within the year

Advertising Effectiveness
91% read the ads as well as the editorial
81% of readers have visited a store or contacted a service as a direct result of seeing an ad in Gulfscapes Magazine
78% referred a friend

Leisure/Lifestyle/Travel
Readers eat at restaurants more than three times a week
70% attend the performing arts, museum and galleries regularly
41% play golf regularly
75% of Gulfscapes readers visited a spa last year
63% took 3 or more trips outside the continental U.S. in the past three years.
More than half of Gulfscapes readers visited Europe, Mexico or Hawaii in the past three years.
72% have taken 3 or more domestic trips in the past year.

All data from 2006 Readership Survey conducted in house by Gulfscapes Magazine.